Event management business is all about satisfying a group of people with different likes and dislikes. If you are able to successfully keep a diverse group of people happy, entertained, comfortable and engaged for the length of the event, you are a successful event organizer and you should be proud of yourself. Some of the guests can have a sweet tooth for testing out new outlets and if you can slide some start-ups with a clever strategy, you can earn a few extra bucks as well. Here is a list of some entities which can pay you for their publicity in your event.
Invite different start-ups to work at your event and if you find them helpful, mention them in your social media posts about the same event. Such techniques will give extra online followers as well. You can also mention your regular service providers in your event in a general post on your social media account.
One tricky strategy which you can implement is to use the money which you earned from the start-ups or other brands which you advertised in your event and give it as a discount to your client. This will have no effect on your expected earnings from the event but your client will have an unexpected discount which will most probably make him a regular client of yours. This trick will come in very handy if you are dealing with a potential client like a political party or a musician with a huge fan following.
Here is one very important thing which you should have in mind at all times while doing publicity for your partners in your events. Concealed and hidden marketing is the key here. If you flood your venue with posters of your partners or even display a few of their banners or pamphlets in the venue, there is a big chance that your client or his guests may feel offended or uncomfortable. Doing visible marketing may also ruin the theme of a theme and make all your effort go useless with a single mistake. So be very careful in how you disguise the marketing material successfully because your reputation depends on it.